What is Cheap
Everyone knows, or will be by the end of this sentence, that Google Analytics is FREE. Yup, that’s right, for the privilege of being able to track people round cyberspace they will give you an overload of information about your website visitors.
So, in terms of whether you should have analytics on your site, the question is not if, but why don’t you have it already and, if you do, then the chances are you don’t really use it, or don’t fully understand what the numbers are telling you.
What is Gold
That’s the thing about analytics, it is like finding gold nuggets in a whole pile of rubble. A very large pile of rubble. If you don’t have a proven means of sifting, you may as well give up!
That’s where we come in, we not only understand the metrics that are important for websites, we also understand the metrics that are critical for your type of website.
For example: a content site will measure their ’success’ by increased page impressions and repeat visits, a lead generation will measure their ‘failure’ by the same metrics. We can also tell you why time on site can be misleading and indicate problems with navigation…
When you partner with Ergo Digital, tapping into this kind of knowledge is just part of the service. So, call us on 020 7043 2617 and find out how we can help you.