First Things First…
Just because you’ve heard about Twitter, it doesn’t mean that it’s right for you. We can diagnose in just five minutes whether your business is setup for Social Media, or whether it will be a waste of energy.
… Just ‘Cos Everyone’s Talking About it, Doesn’t Mean it’s Right For You
Regardless of what you’ve read, Social Media is not for everyone, in fact we’d suggest that for most businesses it will not work. Ask yourself this:
“Do I have a natural audience who would be interested in what my business has to say?”
If the answer is ‘no’ then you know where you stand. If you’re not sure, then get in touch – we can help.
Invest to Impress
If you can ‘do’ Social Media then it’s important to put your energies into the right areas. Expect to invest in writing interesting content on a regular basis: there is no point giving yourself a voice if you don’t talk, or have nothing interesting to say! Know the etiquette as well – don’t end up losing your audience because you’re too focused on the prize.
Important update: please read our post about Social Media Marketing Myths before going any further. We’re seriously thinking of changing the way we term it as a result – because if you go in with a ‘marketing’ mindset, you’ll get bounced straight out.
We can help guide you through these and many other challenges. Just call 020 7043 2617 or drop us your thoughts.