Are You Confused about S.E.O.?
You are not alone, much of this confusion is deliberate, usually with the explicit intent to make some agencies seem more knowledgeable than they actually are, or lure you into a trap.
Google’s algorithm is merely a means of reading and analysing website and the sites linking to it. So, it is really a very simple process to setup a website correctly for Search Engines – it’s just about doing it correctly and getting the right advice.
S.E.O. Success is About Value to You
There is no point expecting to get top for a phrase like ‘cheap IT’ or ‘mobile phone’, though not impossible, this would be very time consuming and expensive. So, unless you know that you can profit mightily from such a listing it will not be cost-effective for you to try.
At the same time your website should be optimised for SEO and we can do this very easily. All the sites we deliver are optimised from day one. It’s just the ongoing spend on SEO you should watch, because it proves the point that ‘free listings’ are anything but that.
So, the route to success is to setup you site right in the first place and, in time, it will get reasonable natural traffic. This includes:
- Selecting the right keywords
- Making the page names, titles, URLS and content just right
- Setting up a proper XML sitemap
- Submission to the key directories / search engines
Once you have launched an optimised site then you can consider carefully whether you want to invest further in optimisation. This will include:
- Securing more relevant inbound links to your site
- Investing in bespoke content for your website
- Harnessing ’social media’ (and doing it the right way)
- How to avoid techniques which might end up backfiring
If you want to get SEO right, then we can deliver for you. Call 020 7043 2617, or email an enquiry in and we’ll drive you up the listings, as fast as possible.