Three Fatal Mistakes…
It may be that you’ve tried Pay Per Click before and have already written it off as an expensive waste of time, but if you have, the chances are you’ve made one of the three mistakes:
- You got a ’specialist’ to do it for you, but never asked any questions or received reports on performance. Giving you no evidence that it works for you, so you canned it
- You spent before your site was ready, the potential business was there, but was your site was not properly written to convert new business opportunities. It turned visitors off, rather than converting them
- You tried it yourself, you didn’t really know what you were doing but the cash went down very quickly and you suspended it before you spent too much
If you’ve been in any of these positions, then rest assured, Ergo can help you – we will be accountable, provide regular (monthly) reports, review your campaigns frequently and will supply advice on how to improve your site.
So, How Do You Get it Right?
Success in Pay Per Click, with any of the networks, is about planning in advance of launch. If you go straight in there and spend, don’t be surprised if it backfires. There are companies spending heavily today who have optimised their Pay Per Click and you need to be ready to compete with them.
You should always consider these things:
- Appropriate PPC networks to choose (there’s more than just Google)
- Campaign identification (offers and calls to action on your pages)
- Scheduling of campaigns
- Landing pages for campaigns
- Professionally written ad copy
And, to underpin it all, proper analytics and tracking to develop the campaign. We can help you with all of this, so when you launch your campaign, we’ll make sure that every pound is well spend.
So, Make Pay Per Click Profit Today
Contact us and we’ll show you the way, or call 020 7043 2617 during office hours.