Free Internet Marketing Advice…
We expect you are considering the kind of service you want to grow your online business. Here are some practices which are common in the marketplace, and you should avoid at all costs… you should also checkout our new ‘common internet marketing scams‘ page to assist you in your search for the right supplier.
‘We Can Get You Number 1 Ranking in Google’
For SEO, there are no guarantees, even for the deepest of pockets. Once you think you’ve cracked it, Google changes the rules again. Common deceptions are:
- Showing you pay per click listings and pretending they are natural
- Getting you top for your brand name / site domain (this is 100% certainty)
- Getting you top for a phrase which no-one searches for (usually too long or containing a misspell)
Always, always, always avoid a business who talks a lot about SEO, but never covers anything to do with your website – this is a definite give-away.
Σ With Ergo, we ensure your site is fully optimised, that a good strategy is in place for future long-term growth, and you will gain natural traffic in a realistic, measurable and profitable way. Σ
‘We’ve Got the Ideal Solution For You (Because We Have Just the One)’
Many agencies have a problem – they have a bit of technology or skill that they are good at, and a wide range of others where they are not. Whatever your needs, they will try to guide you towards their own technology.
The way to avoid this is to communicate, document and receive a commitment for all your project requirements from the agency in question. Then make a full assessment of their current experience – if you know an independent voice who can help, we thoroughly recommend you use an adviser.
Σ With Ergo, you get a business who will listen to you, develop all your ideas into a brief, provide advice and choose the best solution for you (which may not be the easiest for us). Or, we can also help you assess a supplier (design and/or development), and then can provide an impartial assessement or report. Σ
‘We Can do Anything…’
Beware the agency that claims skills in all areas, will always say ‘yes we can do that’ and yet struggle to deliver value and performance for you. Make sure you check first, and check again – do they have the skills they claim: where is the evidence? Where are the testimonials? Take references not just for the website, but also whatever you’ve appointed them to do.
Behind the scenes they could be scrabbling this way and that to find freelancers, other agencies, unknown offshore suppliers and all sorts of sources to fulfil your requirements – but our guess is that it wouldn’t be a very good job once it’s done!
Σ With Ergo, we are always transparent with our clients. Everything mentioned on our site is backed by hands-on first person experience of delivery to clients. So when we say we can do something, we can. For specialist work, for example filming of Video, we admit we use external suppliers, but they’re always suppliers with considerable experience, strong portfolio and is contracted to us. More importantly, we will tell you this is what we plan to do. Σ
Sell it ‘Cheap’ and Then Bump up the Charges
So, you get a website developer tied down to a ridiculously tight brief and an impressively low initial fee and you think that you’re ‘quids in’. You get a site for next to nothing – or so you think. However, you send through a change to the page and suddenly the boot is on the other foot: £300 for a small change? But what can you do? Your hands are tied and your in with the wrong business partner!
Σ With Ergo, you get what you pay for. We are not the cheapest – anyone can be that – we add the most value. So, if it’s a small and easy change to make, it will be costed as such. If it is a more expensive item then we’ll explain why. Better still, we offer ongoing fixed-price packages which cover everything – updates, additions and changes – so you can fix down your cost-base whilst having a versatile solution. Σ