Category Archives: Strategy
Google Opens Up for Legitimate Brand Ads
You can read the full ruling from Google here, but finally a triumph of sense over solicitors.
For most, the above page is a dull footnote in the ocean of Google blog posts, but for those using Adwords, this is exactly what we were expecting (and hoping) for.
What Was the Problem
A few years ago, brand owners [...]
5 Checks: Is Your Site Passive or Active?
Check to see if your website is passive or active… and then do something about it.
Never Was a Truer Word Used than TrueTwit…
First there was email… hooray;
Then there was spam… boo;
Then came spam assassin – let me hear you say ‘huh?’ in unison. Exactly.
Twitter Verification?
Seriously, though, we find it intensely frustrating to be forced to interact with a service when there are perfectly good services already available that do this for you automatically. So, unless we must, [...]
Effective Text Linking
One thing which is a constant surprise to us is that many websites don’t even do the simple stuff that well. This starts with the links in the page.
The first mistake is that there aren’t any. What is the point of writing content on a site which has no relevance to other areas of the [...]
Marketing Budget? Online Is Different!
In the good ol’ days the marketing budget was the ground rule for all marketing. Sure you could stretch it here or there, but it was set, rigid, in stone, and if you wanted to gain something you had to pilfer from somewhere else in the budget.
This made sense, because often stretching a budget in [...]
The Case for an Integrated Online Marketing Strategy
One of the key areas where full value can be achieved is by co-ordinating all areas of online marketing as an integrated approach will reap dividends. The traditional view of ‘horses for courses’ which may have served offline activity well works less well when there is, in the most part, a single destination – a [...]