Category Archives: Pay Per Click
Google Opens Up for Legitimate Brand Ads
You can read the full ruling from Google here, but finally a triumph of sense over solicitors.
For most, the above page is a dull footnote in the ocean of Google blog posts, but for those using Adwords, this is exactly what we were expecting (and hoping) for.
What Was the Problem
A few years ago, brand owners [...]
Invest in Your Website First
One of the challenges many businesses have is how to view the Internet – and yet in many respects there is much to be learnt from the real world and applied to Internet activity.
Real World Learning No.1 – Your Website IS Your ‘Store’
We are often asked by clients to ‘fix’ their Pay Per Click campaign, [...]
How to Spot an Adwords Hustle
This is the second time in as many months that we have come across this kind of activity. So we decided to post about it, just to forewarn visitors of this kind of activity.
The Hustle
‘Search Marketing Agency X’ contacts you and says to you that they can get you ‘top of Google’ for only £100 [...]
Why Does Your Site Not Convert?
For virtually every business with a website in the world, the one measure which makes the most immediate and substantial change to their fortunes is their website conversion rate.
Yet few businesses spend much attention on improving conversion rates through optimisation of their website and therefore they lose the one single area where they could generate [...]