Category Archives: Marketing
Google Opens Up for Legitimate Brand Ads
You can read the full ruling from Google here, but finally a triumph of sense over solicitors.
For most, the above page is a dull footnote in the ocean of Google blog posts, but for those using Adwords, this is exactly what we were expecting (and hoping) for.
What Was the Problem
A few years ago, brand owners [...]
Invest in Your Website First
One of the challenges many businesses have is how to view the Internet – and yet in many respects there is much to be learnt from the real world and applied to Internet activity.
Real World Learning No.1 – Your Website IS Your ‘Store’
We are often asked by clients to ‘fix’ their Pay Per Click campaign, [...]
5 Top Mistakes to Avoid in S.E.O.
The ‘art’ of SEO is discussed a lot… but the main issue that is often avoided, which is: ‘is it worth it?’ In this article we tackle this question and offer up the five biggest mistakes you can make when thinking about SEO.
1. YOU NEED HELP GETTING TOP FOR YOUR BRAND NAME
As long as your [...]
5 Checks: Is Your Site Passive or Active?
Check to see if your website is passive or active… and then do something about it.
The Psychology of the Oversize Button
Back in the early 1990’s, it was just text links. Menus and actions were just underlined text which pushed you this way and that throught a site. Generally blue too, they were very predictable, and yet we understood very clearly what they were and they served a good purpose.
When there were buttons on a site, [...]
Never Was a Truer Word Used than TrueTwit…
First there was email… hooray;
Then there was spam… boo;
Then came spam assassin – let me hear you say ‘huh?’ in unison. Exactly.
Twitter Verification?
Seriously, though, we find it intensely frustrating to be forced to interact with a service when there are perfectly good services already available that do this for you automatically. So, unless we must, [...]
How to Spot an Adwords Hustle
This is the second time in as many months that we have come across this kind of activity. So we decided to post about it, just to forewarn visitors of this kind of activity.
The Hustle
‘Search Marketing Agency X’ contacts you and says to you that they can get you ‘top of Google’ for only £100 [...]
How to Value Search Engine Optimisation
One of the common concerns we have with Search Engine Optimisation is that few businesses are fully informed of how to measure the value of performing optimisation and the benefits.
The ‘Con’ First
Often you’re led to believe that getting to page one of Google is ‘it’ for a reasonably specific keyword phrase, and that you should [...]
Why Does Your Site Not Convert?
For virtually every business with a website in the world, the one measure which makes the most immediate and substantial change to their fortunes is their website conversion rate.
Yet few businesses spend much attention on improving conversion rates through optimisation of their website and therefore they lose the one single area where they could generate [...]