Category Archives: Marketing
Never Was a Truer Word Used than TrueTwit…
First there was email… hooray;
Then there was spam… boo;
Then came spam assassin – let me hear you say ‘huh?’ in unison. Exactly.
Twitter Verification?
Seriously, though, we find it intensely frustrating to be forced to interact with a service when there are perfectly good services already available that do this for you automatically. So, unless we must, [...]
How to Spot an Adwords Hustle
This is the second time in as many months that we have come across this kind of activity. So we decided to post about it, just to forewarn visitors of this kind of activity.
The Hustle
‘Search Marketing Agency X’ contacts you and says to you that they can get you ‘top of Google’ for only £100 [...]
How to Value Search Engine Optimisation
One of the common concerns we have with Search Engine Optimisation is that few businesses are fully informed of how to measure the value of performing optimisation and the benefits.
The ‘Con’ First
Often you’re led to believe that getting to page one of Google is ‘it’ for a reasonably specific keyword phrase, and that you should [...]
Why Does Your Site Not Convert?
For virtually every business with a website in the world, the one measure which makes the most immediate and substantial change to their fortunes is their website conversion rate.
Yet few businesses spend much attention on improving conversion rates through optimisation of their website and therefore they lose the one single area where they could generate [...]
Social Media Marketing – Don’t be a Twitter!
Look, we’ll be the first to jump on any truck passing which could serve our clients better, particularly when it comes to the Internet.
In the Internet’s case, if you don’t get on the truck straight away you find it’s fuller than a bendy bus in rush hour… however, we have served ourselves a cease and [...]
Marketing Budget? Online Is Different!
In the good ol’ days the marketing budget was the ground rule for all marketing. Sure you could stretch it here or there, but it was set, rigid, in stone, and if you wanted to gain something you had to pilfer from somewhere else in the budget.
This made sense, because often stretching a budget in [...]
The Case for an Integrated Online Marketing Strategy
One of the key areas where full value can be achieved is by co-ordinating all areas of online marketing as an integrated approach will reap dividends. The traditional view of ‘horses for courses’ which may have served offline activity well works less well when there is, in the most part, a single destination – a [...]
The 5 Biggest Website Mistakes
We come into contact with a wide number of businesses and find the vast majority have ‘historical’ websites which often need urgent attention or complete overhaul. So, we decided to compile a list for you: go on, check your site against these, see how you stack up! In reverse order…
5. To Neglect Copywriting
This problem is [...]