Category Archives: Industry
Local Marketing – More Than Just Google?
On the face of it, it’s easy to get into the idea that Local Marketing for businesses involves either using local targeting in AdWords or ‘Google Local’ search results (where the map appears in Google when you search for something with a placename).
However, this is just the tip of the iceberg, there is a lot [...]
Old Media Fight Back, Or Game Over?
These are both exciting and challenging times as the print media still tries to make revenue out of its’ failings. You could see this as the 12th round of a particularly intense boxing match, with the old champ on the ropes, face bloodied… knowing that returning fire is the only option.
The Case for Print
It seems [...]
Going to Local Social Summit?
“Connecting with Consumers where Local meets Social”
Looking forward to going to the ‘Local Social Summit’ in November. Speakers from all round the globe coming to London to get busy and share some of the latest stuff.
Ergo will be there… keeping an appropriately firm finger on the pulse and making sure that we know exactly what [...]