Category Archives: Content
5 Checks: Is Your Site Passive or Active?
Check to see if your website is passive or active… and then do something about it.
Effective Text Linking
One thing which is a constant surprise to us is that many websites don’t even do the simple stuff that well. This starts with the links in the page.
The first mistake is that there aren’t any. What is the point of writing content on a site which has no relevance to other areas of the [...]
Old Media Fight Back, Or Game Over?
These are both exciting and challenging times as the print media still tries to make revenue out of its’ failings. You could see this as the 12th round of a particularly intense boxing match, with the old champ on the ropes, face bloodied… knowing that returning fire is the only option.
The Case for Print
It seems [...]
Why Does Your Site Not Convert?
For virtually every business with a website in the world, the one measure which makes the most immediate and substantial change to their fortunes is their website conversion rate.
Yet few businesses spend much attention on improving conversion rates through optimisation of their website and therefore they lose the one single area where they could generate [...]
The 5 Biggest Website Mistakes
We come into contact with a wide number of businesses and find the vast majority have ‘historical’ websites which often need urgent attention or complete overhaul. So, we decided to compile a list for you: go on, check your site against these, see how you stack up! In reverse order…
5. To Neglect Copywriting
This problem is [...]