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LOOKING FOR SMART INTERNET MARKETING?
If you want to work as a partner to a business dedicated to helping you get the maximum return out of your digital marketing – then you should consider calling Ergo Digital.
You need to be sure that your digital marketing is placed with a business that really understands the marketplace… and we do: every one [...]
Google Opens Up for Legitimate Brand Ads
You can read the full ruling from Google here, but finally a triumph of sense over solicitors.
For most, the above page is a dull footnote in the ocean of Google blog posts, but for those using Adwords, this is exactly what we were expecting (and hoping) for.
What Was the Problem
A few years ago, brand owners [...]
Invest in Your Website First
One of the challenges many businesses have is how to view the Internet – and yet in many respects there is much to be learnt from the real world and applied to Internet activity.
Real World Learning No.1 – Your Website IS Your ‘Store’
We are often asked by clients to ‘fix’ their Pay Per Click campaign, [...]
The Tree Surgeon and the Leylandii
Just the other day the MD was with a tree surgeon in his back garden. A Leylandii needed cutting, again… and we were chatting about his work. The surgeon said:
“The amount of these £$*%£$ trees I have to see EVERY week. They’re a real pain. An imported blight. It would be better if it [...]
5 Top Mistakes to Avoid in S.E.O.
The ‘art’ of SEO is discussed a lot… but the main issue that is often avoided, which is: ‘is it worth it?’ In this article we tackle this question and offer up the five biggest mistakes you can make when thinking about SEO.
1. YOU NEED HELP GETTING TOP FOR YOUR BRAND NAME
As long as your [...]
5 Checks: Is Your Site Passive or Active?
Check to see if your website is passive or active… and then do something about it.
The Psychology of the Oversize Button
Back in the early 1990’s, it was just text links. Menus and actions were just underlined text which pushed you this way and that throught a site. Generally blue too, they were very predictable, and yet we understood very clearly what they were and they served a good purpose.
When there were buttons on a site, [...]
Never Was a Truer Word Used than TrueTwit…
First there was email… hooray;
Then there was spam… boo;
Then came spam assassin – let me hear you say ‘huh?’ in unison. Exactly.
Twitter Verification?
Seriously, though, we find it intensely frustrating to be forced to interact with a service when there are perfectly good services already available that do this for you automatically. So, unless we must, [...]
Effective Text Linking
One thing which is a constant surprise to us is that many websites don’t even do the simple stuff that well. This starts with the links in the page.
The first mistake is that there aren’t any. What is the point of writing content on a site which has no relevance to other areas of the [...]
Local Marketing – More Than Just Google?
On the face of it, it’s easy to get into the idea that Local Marketing for businesses involves either using local targeting in AdWords or ‘Google Local’ search results (where the map appears in Google when you search for something with a placename).
However, this is just the tip of the iceberg, there is a lot [...]