Author Archives:
Never Was a Truer Word Used than TrueTwit…
First there was email… hooray;
Then there was spam… boo;
Then came spam assassin – let me hear you say ‘huh?’ in unison. Exactly.
Twitter Verification?
Seriously, though, we find it intensely frustrating to be forced to interact with a service when there are perfectly good services already available that do this for you automatically. So, unless we must, [...]
WELCOME TO ERGO DIGITAL
Thank you for visiting our site. Please take a look around – play with the background (see above), get yourself familiar with our services, hear how we go about things.
Or scroll down the page to read some of our blog posts to get familiar with our thinking.
Most importantly judge, as far as you can, whether [...]
Effective Text Linking
One thing which is a constant surprise to us is that many websites don’t even do the simple stuff that well. This starts with the links in the page.
The first mistake is that there aren’t any. What is the point of writing content on a site which has no relevance to other areas of the [...]
Local Marketing – More Than Just Google?
On the face of it, it’s easy to get into the idea that Local Marketing for businesses involves either using local targeting in AdWords or ‘Google Local’ search results (where the map appears in Google when you search for something with a placename).
However, this is just the tip of the iceberg, there is a lot [...]
How to Spot an Adwords Hustle
This is the second time in as many months that we have come across this kind of activity. So we decided to post about it, just to forewarn visitors of this kind of activity.
The Hustle
‘Search Marketing Agency X’ contacts you and says to you that they can get you ‘top of Google’ for only £100 [...]
How to Value Search Engine Optimisation
One of the common concerns we have with Search Engine Optimisation is that few businesses are fully informed of how to measure the value of performing optimisation and the benefits.
The ‘Con’ First
Often you’re led to believe that getting to page one of Google is ‘it’ for a reasonably specific keyword phrase, and that you should [...]
Old Media Fight Back, Or Game Over?
These are both exciting and challenging times as the print media still tries to make revenue out of its’ failings. You could see this as the 12th round of a particularly intense boxing match, with the old champ on the ropes, face bloodied… knowing that returning fire is the only option.
The Case for Print
It seems [...]
Why Does Your Site Not Convert?
For virtually every business with a website in the world, the one measure which makes the most immediate and substantial change to their fortunes is their website conversion rate.
Yet few businesses spend much attention on improving conversion rates through optimisation of their website and therefore they lose the one single area where they could generate [...]
Social Media Marketing – Don’t be a Twitter!
Look, we’ll be the first to jump on any truck passing which could serve our clients better, particularly when it comes to the Internet.
In the Internet’s case, if you don’t get on the truck straight away you find it’s fuller than a bendy bus in rush hour… however, we have served ourselves a cease and [...]